Getting Personal – Bringing Personalised Marketing to Your Exhibition Space
The power of technology means customers have more information at their fingertips than ever before. This easy access has wrestled control away from marketers and forced them to rethink how they excite and engage with their audience. How […]
How to write a good brief for your stand provider
A comprehensive brief saves you time in the long run and helps ensure that your provider can deliver the best quality proposal and most accurate quote for your project – whether you are briefing your current provider on […]
5 effective ways to attract more visitors to your stand
You’ve booked your exhibition space and now you’re keen to turn that investment into a surge of fresh, qualified leads. But how?
7 common exhibiting mistakes and how to avoid them
We all know trade shows offer a prime opportunity to pitch to a concentrated group of prospects with money to spend. It’s a chance to present your business, stand out from the crowd and show customers what makes you the […]
A 49 point checklist for planning a successful exhibition
Planning for an exhibition involves bringing together a number of different disciplines ranging from the decision-making process, design and stand considerations, to personnel and marketing strategies. With so many moving parts to consider, careful and methodical preparation is required in […]
Five Mistakes People Make When Planning Their Exhibition.
Taking part in an exhibition can be costly and time consuming, but if this gives your business the chance to show off its products and services it will be worthwhile. However, having a stand, whether in the UK […]
How to Show Off and Stand Out at Exhibitions
So you have decided to have a stand at an exhibition. What do you need to do to make it work for you? At ShowOff Display, our logo is a peacock – and for good reason. We help […]
Key considerations for using exhibitions to break into new markets
Growth – every business needs it to succeed. But in an uncertain world with external economic factors such as Brexit, and internal organisational factors such as your operational fitness, it can sometimes be difficult to navigate through.
Adding to the mix, some sectors have also seen a significant downturn, such as oil and gas, and while overall the aerospace sector is growing, there has been some recent turbulence with the collapse of Monarch, and the low rate of sterling also impacting some markets.
It’s at times like these, that businesses start to look at how they can expand their horizons, particularly if they’ve historically always depended on one sector for their work. And most turn to diversification – whether that’s launching a new product or expanding into new markets, either geographically through exporting or by looking at how they can tailor their existing products for new sector markets.
And if exhibitions are one of the channels you use to draw attention to your business and increase your sales, you may well be planning to exhibit at shows that are new to you.
It may come as no surprise that breaking into new territories requires a different marketing approach, it isn’t simply a case of you taking your existing stand to shows in new sectors and expecting it to work for you.
Introducing – our new exhibition consultancy service
There’s a lot that goes into planning an exhibition, regardless of how large or small it is or whether you’re attending for one or more days. Trust us, we know. In true ShowOff peacock fashion, we’ve helped countless […]
FIT Show: How to make sure you’re a huge hit at this major show
FIT Show is one of the biggest events for fabricators & installers and is renowned for presenting the latest innovative products and services. With hundreds of exhibitors and thousands of visitors, this event brings together all of the best […]