The power of technology means customers have more information at their fingertips than ever before. This easy access has wrestled control away from marketers and forced them to rethink how they excite and engage with their audience. How do you make yourself heard in the multi-channel arena with so many competing and conflicting messages?
FIT Show is one of the biggest events for fabricators & installers and is renowned for presenting the latest innovative products and services. With hundreds of exhibitors and thousands of visitors, this event brings together all of the best innovations and latest developments under one roof.
If you’ve signed up to exhibit at the next FIT Show or have plans to do so, great work, that’s one of the main steps sorted. But we all know that getting the most from exhibitions, particularly those as large-scale as FIT Show, involves much more than simply booking your spot.
There’s a lot that goes into planning an exhibition, regardless of how large or small it is or whether you’re attending for one or more days.
Trust us, we know. In true ShowOff peacock fashion, we’ve helped countless businesses in and around the UK strut their stuff and stand out from the crowd with eye-catching displays.
But here’s the thing, making sure you’re a huge hit at your next exhibition doesn’t just revolve around building your stand and smiling at people. While your stand might be the main thing that people focus on (aside from your team and marketing collateral), on the day, it’s actually just one of the many elements that contribute to your overall success. There’s a lot that goes on behind the scenes during the run up to any exhibition or show.
Growth – every business needs it to succeed. But in an uncertain world with external economic factors such as Brexit, and internal organisational factors such as your operational fitness, it can sometimes be difficult to navigate through.
So you have decided to have a stand at an exhibition. What do you need to do to make it work for you?
At ShowOff Display, our logo is a peacock – and for good reason. We help clients strut their stuff and stand out from the crowd with eye-catching displays.
Here are some IDEAS to consider from our thirty years in the exhibition industry:
Taking part in an exhibition can be costly and time consuming, but if this gives your business the chance to show off its products and services it will be worthwhile.
However, having a stand, whether in the UK or abroad, should not simply a matter of booking a space and hoping for the best.
Before you decide on a company to design and produce the stand, you need to consider whether they really understand what you want to achieve. After all you are paying for it.
Planning for an exhibition involves bringing together a number of different disciplines ranging from the decision-making process, design and stand considerations, to personnel and marketing strategies. With so many moving parts to consider, careful and methodical preparation is required in order to ensure a smooth and successful event.
We all know trade shows offer a prime opportunity to pitch to a concentrated group of prospects with money to spend. It’s a chance to present your business, stand out from the crowd and show customers what makes you the best choice of supplier.
You’ve booked your exhibition space and now you’re keen to turn that investment into a surge of fresh, qualified leads. But how?
A comprehensive brief saves you time in the long run and helps ensure that your provider can deliver the best quality proposal and most accurate quote for your project – whether you are briefing your current provider on an upcoming show or putting your requirements out to tender.